Great read, thanks! That Jaquemus example was very instructive.. the faux-pas they did not commit tells a lot: "At one point in the evening, they gave a native Hawaiian blessing. But it was important to the community that the sacred moment wasn’t commodified, so no one was allowed to record it with their phones. Clear lines were drawn for where the brand could and couldn’t play to fully respect the culture.
As a musician/artist/writer/reader, I am very interested, but I'm fairly far from the cutting edge of all this. I see at least a dozen facets of this post that I believe deserve a separate article: The 7 C's, the headings under "Consequence", the roles of the Cultural Extractor, and more. If you ever get time, I think the bite sized posts like that would help engage people like me. I'm ready for more, though all I can pledge is time, right now. Best wishes!
Harlem has been a major capital of Black American culture – but as wealthier individuals and businesses have flocked into the neighborhood, it has pushed money out of the community and into commercial development. Property value has skyrocketed. It’s made housing unaffordable for many, and has forced the displacement for many original residents and businesses. Since the 1980s, the Black population has continuously decreased, while the White population has shot up exponentially by 10x. As the original residents become displaced, there’s a loss of connection to their cultural identity and their social bonds with the community.
AND THERE U HAVE IT FOLKS....this part is EVERYTHING. Meanwhile: too bad Black people cant TRADEMARK or COPYRIGHT their CULTURE. Because its definitely been STOLEN aka APPROPRIATED or MIS-APPROPRIATED. So goes BLACK PEOPLE so goes the CULTURE. And thats on Everything.
I don’t do much brand strategy these days, but this post echoes something else I think about a lot: how to be a creator more often than I am a consumer. It’s slower, harder, more complicated. But so much better for me and for everyone.
hey 👋 fellow LWC here. you shared that one yesterday in the zoom call. wonderful read, thanks 🙏 it resonates deeply since I'm personally part of a (sub)culture that many people ferociously want to 'tap into' (skateboarding).
Great read, thanks! That Jaquemus example was very instructive.. the faux-pas they did not commit tells a lot: "At one point in the evening, they gave a native Hawaiian blessing. But it was important to the community that the sacred moment wasn’t commodified, so no one was allowed to record it with their phones. Clear lines were drawn for where the brand could and couldn’t play to fully respect the culture.
Thanks for reading Youri, glad it resonated
As a musician/artist/writer/reader, I am very interested, but I'm fairly far from the cutting edge of all this. I see at least a dozen facets of this post that I believe deserve a separate article: The 7 C's, the headings under "Consequence", the roles of the Cultural Extractor, and more. If you ever get time, I think the bite sized posts like that would help engage people like me. I'm ready for more, though all I can pledge is time, right now. Best wishes!
Harlem has been a major capital of Black American culture – but as wealthier individuals and businesses have flocked into the neighborhood, it has pushed money out of the community and into commercial development. Property value has skyrocketed. It’s made housing unaffordable for many, and has forced the displacement for many original residents and businesses. Since the 1980s, the Black population has continuously decreased, while the White population has shot up exponentially by 10x. As the original residents become displaced, there’s a loss of connection to their cultural identity and their social bonds with the community.
AND THERE U HAVE IT FOLKS....this part is EVERYTHING. Meanwhile: too bad Black people cant TRADEMARK or COPYRIGHT their CULTURE. Because its definitely been STOLEN aka APPROPRIATED or MIS-APPROPRIATED. So goes BLACK PEOPLE so goes the CULTURE. And thats on Everything.
Re trademark/copyright, been thinking about doing an essay on the concept of ownership and property/intellectual property...
Make it happen. Im here for it
I don’t do much brand strategy these days, but this post echoes something else I think about a lot: how to be a creator more often than I am a consumer. It’s slower, harder, more complicated. But so much better for me and for everyone.
💯
Hey also another fellow LWC! Loved the piece and loved the overall message behind. Thank you for sharing this during the zoom call!
hey 👋 fellow LWC here. you shared that one yesterday in the zoom call. wonderful read, thanks 🙏 it resonates deeply since I'm personally part of a (sub)culture that many people ferociously want to 'tap into' (skateboarding).
Thanks for reading Kev!
Thanks for reading Chris!